predictive intelligence, refocused
Eli sees what drives buying decisions —
and turns it into action.
Eli sees what drives buying decisions —
and turns it into action.
The four problems that break marketing –
and the solutions only Eli delivers
He's the Emotional Logic Interface from Sooth®. Built to scale what marketing forgot how to do: understand how people make decisions.
For decades, strategy has been built around the 7% of data that marketing could track — demographics, transactions, and past behaviors.
Eli sees the 93% you've been missing: the emotional, situational, and practical drivers that actually shape how people choose, switch, resist, and act.
He doesn't summarize what happened in an infographic designed to dazzle more than it guides. He reads what's happening in real time, predicts what's next, and tells you exactly what to do — with 91% predictive accuracy.
Eli isn't a generative tool.
He's not a dashboard.
Eli is a trained, AI–powered decision system that applies neuroscience, behavioral psychology, and rigorous predictive modeling to a dataset of more than 300 million people — each scored across more than 100,000 emotional, behavioral, and contextual variables — to reveal the signals that drive 13 out of every 14 buying outcomes.
All while your competitors are still optimizing subject lines.
You don't need more data. You need to know what actually moves your audience to act.
Eli is built on the same emotional, behavioral, and situational logic that powers the Sooth Method – a system trained on the real-world priorities and patterns of 300 million people and more than 100,000 decision-driving signals, refreshed weekly.
The Sooth Method has helped brands like Samsung, Audi, Blue Shield, and Chase outperform their categories and capture new markets.
Now, Eli puts that power to work in real time, at any scale, for brands that are ready to stop reacting and re-take control of future performance.